Where Is Your Marketing Opportunity?

Your advertising numbers tell a story. Discover what you're investing, what it costs to acquire customers, and where better marketing decisions could create an opportunity for growth.

Let's Understand Your Advertising

Enter your average monthly figures. Use the same currency throughout. Include only enquiries and new customers you attribute to advertising.

Your average monthly advertising budget.
The period you want to evaluate.
Calls, forms, messages or other genuine enquiries.
New customers or bookings attributable to advertising.
Use the initial purchase or booking value, not an assumed lifetime value.
Choose the currency used in your figures.

Your Marketing Reality Check

Here's what your advertising figures reveal about your investment, customer acquisition and potential revenue opportunity.

Total advertising investment —
Your advertising spend over the selected period.
Ad spend per customer —
Advertising spend divided by customers acquired.
Estimated revenue —
Based on customer numbers and average customer value.

What Your Numbers Tell Us

Metric Your result
Total enquiries —
Total new customers —
Cost per enquiry —
Enquiry-to-customer rate —
Revenue-to-ad-spend ratio —

What If You Acquired More Customers?

These are illustrative scenarios showing the revenue impact of acquiring 5% or 10% more customers at the same average customer value.

Illustrative scenario Additional customers Additional revenue
5% more customers — —
10% more customers — —

Your Marketing Signal

What Consumer Behaviour Should You Understand?

A Question Worth Asking

Important: These are estimates based on the figures you supplied. Revenue is not profit. The revenue-to-ad-spend ratio excludes agency fees, staff costs, overheads, discounts, refunds and other business expenses. The 5% and 10% scenarios are hypothetical illustrations, not predictions, benchmarks or guaranteed results. Behavioural concepts are possible areas for investigation, not diagnoses established by these calculations.

Your Numbers Show What Is Happening. Let's Understand Why.

Your numbers give you a starting point. The next step is understanding the people behind them — what captures their attention, builds trust, creates hesitation and influences their decisions.

The Behavioral Marketing Blueprint helps investigate the human decisions behind your marketing performance.

Get Your Behavioral Marketing Blueprint — $699