Marketing Calculators - Choose the Business Challenge You Want to Explore

Each calculator examines a different part of the customer decision-making journey. Start with the question that matters most to your business.

01

Marketing Opportunity Calculator

You are investing in advertising and generating enquiries. But how much of that investment is translating into customers and revenue?

Explore your advertising investment, customer acquisition and the potential opportunity hidden within your existing enquiry-to-customer journey.

Are potential customers noticing your message, showing interest and taking the next step?
The behavioural perspective

Attention, trust, perceived value and decision friction. Understand where customer interest may be getting lost between seeing an offer and choosing to buy.

Explore the Calculator →
02

Discount Dependency Calculator

Discounts can encourage purchases. But they also reduce the money you get from each sale and may often influence overshadow the real expectations.

Calculate the financial cost of discounting and examine how customers may be responding to your pricing strategy.

Are customers choosing your business for its value, or waiting for the next attractive offer?
The behavioural perspective

Anchoring, loss aversion and perceived value. Explore how reference prices, urgency and customer expectations may influence purchase decisions.

Explore the Calculator →
03

Customer Value Calculator

A customer relationship may be worth more than a single purchase. Repeat business and loyalty can contribute to long-term business value.

Explore the financial contribution of returning customers and examine the behaviours that encourage people to stay connected with a business.

What makes customers come back, stay and choose you again?
The behavioural perspective

Trust, habit, memory, customer experience and relationship-building. Understand what may encourage customers to return rather than choose an alternative.

Explore the Calculator →
04

Conversion Friction Calculator

People can show interest in a product or service without completing a purchase. The problem may not be a lack of interest. It may be something that makes the decision harder.

Explore the possible cost of customer hesitation and the opportunities that may exist in making the buying experience easier.

What is stopping interested people from becoming customers?
The behavioural perspective

Uncertainty, cognitive effort, trust, choice architecture and perceived risk. Investigate the barriers that may interrupt a customer's decision.

Explore the Calculator →
A note on the numbers: These calculators use the information you provide to produce illustrative estimates and explore possible behavioural explanations. Results depend on the accuracy of your inputs and the assumptions stated within each tool. They are not financial forecasts, guarantees of performance or definitive diagnoses of customer psychology. Behavioural insights are starting points for further investigation, not substitutes for customer research.