The Discount Dependency Calculator

Are discounts helping you sell more, or teaching customers to wait for a better price?

Discover the financial cost of discounting and explore how pricing may be influencing customer behaviour.

Understand Your Discounting

Enter your average monthly figures. Use the same currency throughout.

Your normal price before discounts.
Average discount as a percentage of regular price.
Number of purchases or bookings receiving a discount.
Gross margin before deducting the discount, after variable costs.

The Financial Cost of Discounting

Here's what your current discounting approach means in financial terms.

Discounted selling price —
Monthly revenue given up through discounts —
Gross profit after discounts —

Compare the Two Scenarios

Financial measure At regular price After discount
Monthly revenue — —
Gross profit — —
Gross margin — —

The Volume Question

Now Let's Look at Customer Behaviour

The financial figures show what discounting costs. These questions help explore why it may have become necessary.

These calculations assume the same number of purchases in both scenarios and unchanged variable costs. They do not establish how customers would actually respond to removing discounts. Behavioural interpretations are hypotheses for further investigation, not definitive diagnoses.

Are Customers Buying Your Value — or Your Discount?

Understanding why people choose, hesitate and buy can help you make better marketing decisions. Explore the human behaviour behind your customers' decisions.

Get Your Behavioral Marketing Blueprint — $699